top of page



Meet Sam Graf

Sam Graf – Founder and General Manager (Bcom, NZDipBus.)

I oversee the day-to-day client management at Alleviate, ensuring the wheels keep turning.

I am graduate of the University of Otago and Otago Polytechnic. I hold a Batchelor of Commerce in Marketing and Management and a NZ Diploma in Business, majoring in accounting. After graduating, I worked for several large corporate organisations as well as volunteering for a numerous not for profit organisations. This has provided me with a real-world approach to business.

Prior to starting Alleviate I worked for two years at a Dunedin based accounting firm, Hannagan & Devereux.  My time there was the motivating force for me to start Alleviate. The majority of small businesses face the same administrational challenges. During my time at the firm, I was able to create solutions for my clients which have become the foundations of the services we offer at Alleviate.

Outside of Alleviate you will often see me down at the Taieri Rugby Club supporting the Eels or out on my boat fishing.

bottom of page